Most high-tech start-ups are evolving rapidly. It’s difficult to manage that growth while providing the attention, patience and focus needed to build a thriving indirect sales channel. The mindset of the typical entrepreneurial founder is “great, we’ve signed resellers, now they’ll start selling and we can turn our attention to other things.” It simply doesn’t work that way!

Three Keys to Channel Success are keeping it simple,
invest in the relationship,
and focus on the value to the channel.

Getting a sales channel to be effective and profitable takes a special skill set – one must see the world through their eyes and communicate the products/services value to their customers while patiently building a relationship and trust. Fortunately for you, it’s what we love to do. We transform tech speak to actionable information for channel partners, with the enthusiasm to keep the home office engaged as the channel grows and the drive to make the channel succeed.